Website Check & Web Audit

    Understand first.
    Then decide.

    Many people don't yet know whether they really need a new website. That's why I don't automatically start with a relaunch, but with an honest analysis: analyse, understand, prioritise – then optimise or rebuild.

    Not every website needs to be rebuilt. Sometimes targeted improvements are enough. The first step is finding out where you really stand.

    Website Check for Artists

    €99 one-time

    For musicians, bands, artists and creative solo projects.

    • —First impression & booker perspective
    • —Mobile, Google & AI search at a basic level
    • —Compact report with the 3 most important next steps

    If you then decide on a new website with OMM, the €99 is fully credited towards the project price. The findings feed directly into the concept.

    Get your website checked for €99

    Professional Web Audit

    from €490

    For businesses, freelancers, clubs, festivals, cultural institutions, labels, promoters and larger websites.

    • —Technology, SEO and Search Console
    • —AIO / GEO, UX and content
    • —Prioritised as critical, important, potential
    Request a professional web audit

    How it works

    1. 01

      Check / Audit

      Where does your website stand today?

    2. 02

      Analysis

      What works – and what holds it back?

    3. 03

      Decision

      Optimise or rebuild?

    4. 04

      Implementation

      Website, SEO, AIO/GEO and content

    5. 05

      Development

      Optional: SEO, content, Google Business Profile and ongoing support

    Not every website needs a relaunch. Sometimes targeted improvements are enough. The check shows which path makes sense.

    Steps 4 and 5 are not required. The analysis is yours – implement it yourself or continue with another provider.

    Three ways to start

    I want to know where I stand first.

    Website check / audit

    I know I need a new website.

    Discuss a website project

    I need ongoing support.

    SEO, content & support

    Website Check for Artists – €99

    Deliberately compact and low-threshold. It doesn't replace a full technical SEO analysis, but shows you quickly and clearly where you stand.

    01First impression

    • —Is it quickly clear who you are?
    • —Is it clear which music or project is presented?
    • —Does the website look professional and current?
    • —Is the positioning understandable?

    02Booker & promoter perspective

    • —Biography
    • —Projects
    • —Music and videos
    • —Concert dates
    • —Press photos
    • —Contact / booking
    • —EPK or press materials

    03Mobile check

    • —Smartphone display
    • —Navigation
    • —Readability
    • —Images and videos
    • —Basic usability

    04Google basics

    • —Basic findability
    • —Page titles and headings
    • —Obvious SEO issues
    • —Basic indexability
    • —How your artist or project name appears

    05AI search (AIO / GEO) basics

    • —Is it machine-readable who you are?
    • —Are person, projects, music and releases clearly connected?
    • —Is there basic structured data?
    • —Are expertise and references understandable?
    • —Is the site sensibly structured for modern search and AI systems?

    06Content & structure

    • —Bio, projects, music
    • —Dates and press
    • —Internal connections
    • —Key calls to action

    07Quick technical check

    • —Basic speed
    • —HTTPS
    • —Mobile issues
    • —Obvious technical anomalies

    Not part of the €99 check (that's what the professional audit is for)

    • —Full crawl
    • —Extensive Search Console analysis
    • —Detailed canonical, hreflang and redirect analysis
    • —Comprehensive keyword research

    What you get

    • —What already works?
    • —The most important issues
    • —The 3 most important next steps
    • —Optimise or relaunch? – an initial assessment

    No one can guarantee visibility in ChatGPT, Google AI Overviews or other AI systems. The check shows how well the foundations are laid.

    Professional Web Audit – from €490

    For businesses, freelancers, clubs, festivals, cultural institutions, labels, promoters and larger existing websites. The audit goes much deeper. Depending on the site, it can include:

    01Technology

    • —Indexability
    • —URL structure
    • —Sitemap and robots.txt
    • —Canonicals and redirects
    • —404 / soft 404
    • —Performance
    • —Structured data
    • —Technical SEO issues

    02SEO

    • —Rankings and existing visibility
    • —Search intent
    • —Page titles and content
    • —Internal linking
    • —Keyword potential

    03Google Search Console

    • —If access and data are available:
    • —Clicks, impressions, CTR
    • —Positions and queries
    • —Pages and trends
    • —Anomalies and ranking opportunities

    04AI search (AIO / GEO)

    • —Entities: people, organisations, services
    • —Expertise and references
    • —Structured data
    • —Semantic architecture
    • —Author and expert signals
    • —Machine-readable connections

    05UX & content

    • —Navigation and user flow
    • —Positioning
    • —Calls to action
    • —Trust
    • —Content and paths to enquiry

    Result: a prioritised analysis

    • —Critical – important – potential
    • —Concrete recommendations
    • —Priorities and possible next steps
    • —Assessment: optimise or relaunch

    Usable independently

    The result has value of its own. Implement it yourself, continue with your current provider or with me. I won't recommend a relaunch if your existing website can be sensibly optimised.

    FAQ about the website check

    Let's find out what really makes sense.

    Get your website checked for €99See all prices

    Newsletter

    Honest insights for music & culture — straight to your inbox.

    Every few weeks: thoughts on websites, visibility and strategy. Plus a free website checklist as PDF.

    By subscribing you accept our privacy policy. You can unsubscribe anytime.